The aim of the fund is not only to promote specific ecological measures, but also to strengthen local value creation, secure jobs or create new ones, raise awareness of sustainability among locals and visitors and promote cultural offerings in the region.
In addition to its role as a financing instrument, the fund aims to involve the local population in climate protection and other sustainable measures and to make future topics a local experience. The fund gives citizens, businesses, and associations the opportunity to apply for funding for projects that fulfil the funding criteria.